Alinea

Alinea is made for school teachers as the platform where most of them buy books and extra material for their classes. I wanted to continue the playful use of colours, shapes and patterns to symbolize the most important factor for the teachers - the children.

The first designs are of a promotion push which is an effective way to focus on relevant campaigns or promotions for the brand. It can help control the flow on the site so the users see the important promotions or services. The design changed often so it was important to keep it in a form that could quickly be updated to the relevant campaign.

The second design is a slider with product recommendations. It was set up to show relevant products based on the users interests from browsing on the site.