Brandzone.ai
Brandzone.ai is a new company which uses data from social media to connect the right brands and ambassadors in strong collaborations.
I created their visual identity from scratch. It involved everything from logo to brand colors the correct use of fonts and the visual tone of voice.
We were going for upbeat, creative and professional. It had to not be too trend based while still looking fresh.
Apart from the visual identity I also designed and built the website. It’s a simple one-page to give the appropriate information and invite potential clients to reach out to discuss the best solution for them.
The first and second batch of logo ideas focused quickly on the idea of connection. Finding the sweet spot in the data points that could connect the right parties in collaborations were the important part of the brand’s motivation. It needed to be simpler and easily usable both digital and in print so I decided to keep working with the overlapping circles.
It ended with the blue logo. The name of the company was cut out to utilize the negative space and allow for other colors to bleed through depending on the background. As well as the main logo, I also created a smaller version for diversity in using the logo on different media.
