Steelseries
My vision was to tap into the playful gamer world Steelseries have to get the audience excited about the interaction with the campaigns on the website.
The first design for Steelseries is a lead generation to get users to sign up for the newsletter.
The campaign would pop up after a specified time and amount of clicks on the website. The goal was to make it engaging without irritating the customers in their journey throughout their shopping experience.
The campaign started with an animated teaser that would slide out from the left of the screen and turn back to a clickable snippet. If clicked the large design would come up with all the fields meant to be filled out. Doing that would show the voucher, which could be closed and would animate back to the left in the same manner as the start as the campaign.
The second design is an abandoned cart campaign that catches the users who are showing exit intent without finishing their purchase. The exit intent would be if a user was trying to leave the site without finishing the purchase after putting an item in the cart.
The design was updated every few months to keep it fresh for the users and showcase new themes from Steelseries.
